Ember

Confidential — Investor brief

Hospitality photography, on a subscription.

The global hospitality industry spends an estimated $4.2B/year on brand photography — most of it on freelance shoots that don't repeat. Ember turns that workflow into software.

12-month targets · live counters on /traction

500
Venues, EoY target
£45k
MRR, EoY target
90%+
12-mo NRR target
15k+
Shots / month at scale
1.8×
Net revenue retention
< 12mo
CAC payback target

Problem

Brand photography is a project, not a workflow.

Every menu refresh, seasonal drop, new suite or product launch triggers a four-figure shoot day, two weeks of edits, and a result that lasts one season. Operators ship outdated visuals because the work is too slow to keep up.

Solution

A studio that lives in your phone.

Venues save their scenes once. Staff send a phone snap of any subject. Ember composites and finishes a publishable, on-brand shot in under a minute, at a flat monthly price.

Unit economics

Software margins on a creative service.

  • ARPU£89/mo
  • Gross margin82%
  • CAC£140
  • CAC payback11 months
  • Monthly churn1.4%
  • LTV£5,300

Why it compounds

  • — Each saved scene increases switching cost
  • — Multi-venue groups expand at a 1.9× NRR
  • — Inference costs fall ~30%/year; margins widen
  • — Public outputs drive referral installs (12% of new)

Market

A $4.2B annual spend, mostly informal.

$4.2B
Global hospitality photography spend (annual)
2.1M
Independent venues in EU + UK + US
$640M
Reachable today (EU + UK SMB hospitality)

Raise

Raising £2.4M Seed to expand across Europe.

18 months runway. Use of funds: GTM in DE/ES/IT (55%), product (30%), team (15%). Lead committed; ~£700k remaining.

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