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Cocktail bar · London

Velvet Hour

Every new cocktail launches with a poster-quality shot.

Velvet Hour
<1 min
Snap → finished
27
New drinks shot in May
9.6/10
Internal brand QA

The problem

Velvet Hour rotates its cocktail menu monthly. Phone photos felt amateur; commissioning a photographer for every drink was unthinkable.

What we did

We saved the bar's signature low-key candlelit scene. Bartenders now snap each new drink during the prep shift; finished shots appear before doors open.

The result

May saw 27 new drinks launched, each with a poster-quality image at the moment of release. Brand consistency scored 9.6/10 in their internal QA.

"A bartender invents a drink at 4. By 5 we have a hero shot ready for the menu and the grid."
Marcus Tan
Head Bartender, Velvet Hour
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