+18%
Direct bookings
3 days
To re-shoot a suite
12
Suites covered
The problem
Each suite refresh required a new photographer visit, costing both money and weeks of lead time. Listings on Booking and Instagram drifted out of sync with the actual rooms.
What we did
Each of the 12 suites became a saved scene. The front-desk team now snaps any updated styling — fresh flowers, a re-arranged corner — and uploads a finished frame the same day.
The result
Direct bookings rose 18% in the first quarter on Ember. The team estimates 60 hours/year saved on shoot logistics.
"Our suite photos used to lie politely. Now they match. Bookings followed."
Lena Vogt
Director, The Drifter Hotel